Case Studies

Client:

The largest publisher of digital media and digital out-of-home media in the UK, with over 1000 digital billboards spread across numerous locations, struggles to manage Ad campaigns and turns to Velan for round-the-clock Ad operation services.

Challenges:

• Inefficient handling and delivery of Ad campaigns
• Clients own billboards with varying specifications in each location, making scheduling, creative   uploads, and report generation challenging
• The entire Ad operation is challenging due to complicated schedules for Ad campaigns, numerous platforms, and more than 1000 digital billboards dispersed throughout various locations.

Solution:

• Automation and Optimization: Adopted advanced Ad ops software for efficient campaign management and a ticketing system for quick TAT
• Quality Assurance: : Velan’s quality assurance process backed by adherence to ISO 9001 quality standards ensured accurate Ad campaign scheduling and creative uploads to minimize errors
• Collaboration and communication: Strong collaboration and communication channels were established among Ad trafficking teams

Outcome:

• Increased Efficiency: Improved efficiency in managing a larger volume of Ad campaigns with fewer resources and quick TAT
• Enhanced Performance: Real-time delivery of 10000+ Ad campaigns on more than 1000 digital billboards
• Cost Savings and Revenue Growth: By minimizing manual work and maximizing client ROI, cost savings were achieved.
• Improved Client Relationships: Strengthened client relationships through better campaign performance and communication